Neutralise yellow tones in your platinum blonde hair with CHI Color Illuminate Shampoo. This scientifically formulated violet tone shampoo is perfect for maintaining the vibrancy of your blonde hair colour. The 355ml bottle ensures long-lasting use, promoting wellbeing and healthy hair.

• Neutralises yellow tones in platinum blonde hair
• Maintains the vibrancy of blonde hair colour
• Promotes wellbeing and healthy hair
• Enhances hair's natural beauty
• 355ml bottle ensures long-lasting use

• Wet hair thoroughly
• Apply CHI Color Illuminate Shampoo evenly throughout hair
• Massage into a lather
• Leave the shampoo in for 1-5 minutes
• Rinse hair thoroughly
• Follow with CHI Color Illuminate Conditioner for best results

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Hydrolyzed Silk, Panthenol, Anthemis Nobilis Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Mentha Piperita (Peppermint) Leaf Extract, Salvia Sclarea (Clary) Extract, Symphytum Officinale Leaf Extract, Disodium Laureth Sulfosuccinate, Phenoxyethanol, Caprylyl Glycol, Glycol Distearate, Laureth-4, Tetrasodium Edta, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Sorbeth-230 Tetraoleate, Citric Acid, Hexylene Glycol, Decyl Glucoside, Sorbitan Laurate, Fragrance (Parfum), Benzyl Benzoate, Butylphenyl Methylpropional, Hexyl Cinnamal, Ext. Violet 2 (Ci 60730).